Plow Monday finished work on Second Glance Appeal with producer Mark Dufour in 2002 and released it locally and over the internet in spring of 2003. Insite Magazine gave the CD a letter grade of “A”, and called the album “familiar and new, retro and fresh… Plow Monday is uniquely Austin with major mass appeal.” The band regularly sold out Stubbs during this period, and landed two top-10 videos on the local Austin Music Network.